1. Introduction

SendLouis ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our email sending service.

2. Information We Collect

Account Information

When you create an account, we collect:

• Name and email address
• Password (encrypted)
• Organization name (if applicable)

Usage Information

We collect information about:

• Email sending activity and metrics
• Domain verification records
• Template usage and modifications
• Integration configurations

Technical Information

We automatically collect:

• IP address and browser type
• Device information
• Log data and analytics

3. Contact and Recipient Data Collection

Optional Contact Collection

You have control over whether recipient email addresses are saved:

• When Disabled (Default): Recipient email addresses are processed in real-time during sending and are not stored in our database. Only aggregate metrics (total count) are retained.
• When Enabled: If you enable the "Save Email Addresses" feature in your account settings, we store recipient email addresses along with campaign history, send timestamps, and engagement metrics to help you manage your contact list.

Bounce and Complaint Data

Regardless of your contact collection setting, we automatically collect and store information about bounced emails and spam complaints to:

• Prevent future delivery attempts to invalid addresses
• Protect your sender reputation and domain standing
• Comply with email service provider requirements

This includes the recipient email address, bounce type (permanent or temporary), bounce count, diagnostic codes, and complaint feedback when provided by the recipient's email provider.

4. Email Tracking and Analytics

To provide you with engagement analytics and campaign performance metrics, we use tracking technologies:

• Open Tracking: We embed a small, transparent tracking pixel in emails to detect when they are opened. This collects the time of opening and basic technical information.
• Click Tracking: We wrap links in your emails with tracking URLs that record when recipients click them before redirecting to the intended destination.
• Technical Data: When tracking events occur, we collect user-agent information (browser/device type) and IP addresses for analytics purposes.

Important: Individual recipient email addresses are not stored with tracking events. We only retain aggregate metrics such as total opens, clicks, and campaign-level statistics.

5. How We Use Your Information

We use collected information to:

• Provide and maintain the Service
• Process and deliver your emails
• Monitor and analyze usage patterns
• Improve our services and develop new features
• Communicate with you about updates and support
• Detect and prevent fraud or abuse
• Comply with legal obligations

6. Information Sharing and Third-Party Services

We do not sell your personal information. We share your information with the following trusted service providers who process data on our behalf:

• Amazon SES (AWS): Email delivery infrastructure and bounce/complaint notification processing
• Stripe: Payment processing for subscriptions
• Clerk: User authentication and account management
• Digital Ocean Spaces: Cloud storage for file attachments (PDFs)
• Beefree: Email template builder and editor
• Sentry: Error monitoring and application diagnostics

We may also share your information in the following circumstances:

• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you authorize integrations with third-party services like Zapier or Webflow

7. Data Security

We implement industry-standard security measures to protect your information, including encryption, secure servers, and regular security audits. However, no method of transmission over the Internet is 100% secure.

8. Data Retention

We retain different types of data for varying periods:

• Account Information: Retained for as long as your account is active or as needed to provide services
• Contact Data: Retained until you delete contacts from your account or close your account
• Email Analytics: Campaign metrics and aggregate statistics are retained indefinitely for reporting purposes
• Bounce/Complaint Records: Retained indefinitely to prevent future sending to problematic addresses and protect sender reputation
• Unsubscribe Records: Retained indefinitely to honor unsubscribe preferences
• File Attachments: Retained until you delete them from your account
• Templates: Retained until you delete them from your account

You may request deletion of your account and associated data at any time by contacting us at privacy@sendlouis.com.

9. Your Rights

You have the right to:

• Access your personal information
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing of your data
• Export your data in a portable format
• Withdraw consent at any time

10. Cookies and Tracking

We use cookies and similar tracking technologies to track activity on our Service and improve user experience. You can control cookies through your browser settings.

11. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

12. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

14. Contact Us

If you have questions about this Privacy Policy, please contact us at privacy@sendlouis.com